The adoption of mobile wallets has been on a steady upward trajectory in the last decade. In 2020, the global mobile payments market was valued at $1.54 trillion, growing to $1.97 trillion in 2021. According to a report by Fortune Business Insight , the market is forecasted to reach $11.83 trillion by 2028. This substantial growth can be attributed to several pivotal factors.
Convenience and Speed
One of the primary reasons for the growing popularity of mobile wallets is the convenience and speed they offer. Most people rarely go anywhere without their smartphones, making mobile wallets a natural choice for managing payments. With mobile wallets, there’s no need to carry cash or physical cards, streamlining the payment process and reducing the risk of losing or misplacing important financial instruments.
Increasing Merchant Adoption
The adoption of mobile wallets among merchants, both online and in-store, has been steadily increasing. For example, Apple Pay, launched in October 2014 with 220,000 merchant locations in the United States, now claims 2.2 million locations – a 10x increase in less than a decade. This increased acceptance can be attributed to two main factors:
1. Frictionless Transaction
Merchants benefit from providing the most frictionless transactions possible. This is especially true online, where mobile wallets enable one-click purchases, even for first-time customers on a site or app. By simplifying the checkout process, merchants can reduce cart abandonment rates and improve customer satisfaction.
2. EMV Chip Adoption
The move to EMV (Europay, Mastercard, and Visa) chips has led businesses to upgrade their payment terminals, most of which support mobile wallets. This widespread adoption of EMV-compatible terminals has made it easier for merchants to accept mobile wallet payments, further driving consumer adoption.
Enhanced Security Features
Mobile wallets offer enhanced security features compared to traditional payment methods. They use tokenization, which replaces sensitive card information with a unique digital identifier, reducing the risk of data breaches. Additionally, mobile wallets often require biometric authentication, such as fingerprint or facial recognition, adding an extra layer of security to transactions.
Growing Financial Inclusion
Mobile wallets have played a significant role in promoting financial inclusion, particularly in developing countries where access to traditional banking services is limited. By providing a convenient and affordable way to store, send, and receive money, mobile wallets have empowered millions of unbanked and underbanked individuals to participate in the digital economy.
As technology advances and consumer preferences evolve, mobile wallets are set to play an increasingly central role in our daily lives, revolutionizing the world of payments. With their seamless payment processes, widespread acceptance, advanced security measures, and ability to empower underserved populations, mobile wallets are poised to continue transforming the way we handle transactions and participate in the digital economy.
Discover more insights in our latest ebook: Mobile Wallets: Fraud’s New Frontie